Description
In Corporations Fight Back, Pasquale De Marco provides a roadmap for corporate warriors—business leaders, shareholders, and employees—who are ready to stand up and defend their companies. Drawing on his years of experience as a crisis manager for major corporations, Pasquale De Marco offers practical advice on how to fight back against attacks from all sides.
Corporations Fight Back is a call to arms for corporate America. It’s time to stop taking attacks lying down. It’s time to fight back.
In this book, you will learn how to:
* Develop a corporate advocacy strategy
* Build a coalition of supporters
* Craft effective advocacy messages
* Engage with policymakers
* Measure the impact of advocacy efforts
* Use the power of public relations to build a strong corporate reputation
* Manage corporate crises
* Use social media for corporate advocacy
* Engage with shareholders and other stakeholders
* Promote corporate social responsibility
* Navigate the challenges of corporate governance
* Cultivate a culture of corporate ethics
* Develop effective corporate leadership
Corporations Fight Back is an essential guide for corporate warriors who are ready to fight back. It’s also a must-read for anyone who wants to understand the challenges facing corporate America today.
Pasquale De Marco is a nationally recognized expert on corporate advocacy and crisis management. He has worked with some of the world’s largest corporations, helping them to defend their reputations and fight back against attacks. Pasquale De Marco is a frequent speaker and commentator on corporate issues. He has appeared on Fox News, CNBC, and CNN.
If you like this book, write a review!
Language : English
Dimensions : 6 x 9 inches
Pages : 197 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
Reviews
There are no reviews yet