Description
Moving beyond the traditional focus on profit maximization, this book emphasizes the importance of creating a positive impact on society and the environment. It explores the concept of conscious capitalism, encouraging entrepreneurs to use their businesses as a force for good.
With wit and wisdom, the author delves into topics such as:
* The entrepreneurial mindset and the traits that distinguish successful entrepreneurs
* The art of leadership and the importance of authentic and transparent communication
* The fundamentals of financial management, including budgeting, forecasting, and cash flow management
* The power of branding and the role of storytelling in building a strong brand identity
* The art of sales and marketing, emphasizing the importance of understanding customer needs and building relationships
* The importance of innovation and creativity, and the strategies for fostering a culture of innovation within an organization
* The role of technology in driving business growth and the challenges and opportunities of digital transformation
* The significance of sustainability and ethical practices in building a business that is both profitable and responsible
This book is a must-read for anyone who wants to start their own business, take their existing business to the next level, or simply learn more about the world of entrepreneurship. It is a call to arms for entrepreneurs to embrace their role as change-makers and to use their businesses to create a better world.
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Language : English
Dimensions : 6 x 9 inches
Pages : 216 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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